my story
I left for Europe with a phone grip and no plan to start a business.
I was thinking about skating and filming. I wanted something that could mount my phone at different angles, get it low to the ground without crouching, and hold steady while I was moving. The clamp mechanism looked interesting and I wanted to see what it could actually do.
Two months across Europe. Trains, planes, buses, new cities. Somewhere in there it stopped being a filming accessory and became something I just used, constantly, without planning to.
The moment that changed it was a rooftop bar in Istanbul at sunset. I mounted my phone on the shade cover overhead to shoot a timelapse of the view. Hands free, watching it happen instead of holding a screen. The people around me noticed and started asking what it was, where I got it, whether I'd send them the timelapse.
I sent it. They loved it. I kept thinking about that moment long after I got home, and not because of the footage.
I'd been holding my phone for years without noticing how much of my attention it took up. Not scrolling. Just carrying it, in my hand, all the time.
Bear Grip started there. It isn't about using your phone more. It's about putting it somewhere useful and just being there.